Photoshop

InDesign

Illustrator

During this project, our goal was to create a brand that addressed a specific need. We had to design a flyer or a video promoting the company and its services.

This work was carried out in a group of three people. In this context, I was responsible for identifying the need that the company would address, creating its name and tagline. Finally, I designed the flyer using InDesign.

This project allowed me to discover the marketing aspect of my education and to better understand how to adapt visuals according to the target audience. For example, for our poster targeting young people, I opted for a presentation style reminiscent of text messages, and the use of a period after the brand name evokes the aesthetic of the media "Brut.", which is very popular among young people.